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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett. [book]

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006Edition: 7th edDescription: xxxi, 592 p. ; ill. ; 29 cmISBN:

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Contents:

Part 1 Foundations

Part 2 Planning and strategy

part 3 Effective advertising

Part 4 Effective advertising messages

Part 5 integration and evaluation

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode	Item holds
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5823 W44A 2006 (Browse shelf(Opens below))	C.1	Available		F057801

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Includes index.

Part 1 Foundations

Part 2 Planning and strategy

part 3 Effective advertising

Part 4 Effective advertising messages

Part 5 integration and evaluation

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