Advertising : concept and copy / George Felton [book]
Material type:
- 9780393731590
- HF 5823 F44A 2006
Contents:
1.Creating an advertising strategy
2.Researching your client's product
3.Understanding consumer behavior
4.Analyzing the marketplace
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 F44A 2006 (Browse shelf(Opens below)) | Available | B007979 |
Total holds: 0
Includes bibliographical references and index
1.Creating an advertising strategy
2.Researching your client's product
3.Understanding consumer behavior
4.Analyzing the marketplace
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