TY  - BOOK
AU  - Cooper, Donald R.
AU  - Schindler,Pamela S.
TI  - Marketing research
SN  - 0071115706
AV  - HF 5415.2 C66M 2006
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - MARKETING
KW  - MARKETING RESEARCH
N1  - Includes glossary and index
ER  -