TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
AU  - Rudelius,William
TI  - Marketing : the core
SN  - 0071106863
AV  - HF 5415 K47M 2007
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - MARKETING
ER  -