TY  - BOOK
AU  - Peelen,Ed
TI  - Customer relationship management
SN  - 027368177X
AV  - HF 5415.5 P43C 2005
PY  - 2005///
CY  - Harlow, England
PB  - FT Prentice Hall
KW  - CUSTOMER RELATIONS
KW  - MANAGEMENT
N1  - Includes bibliographical references and index; Strategy and organisation of CRM; Analytical CRM; Operational CRM; CRM systems and their implementation
ER  -