TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 0132336227
AV  - HD 69.B7 K44S 2008
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
N1  - Includes bibliographical references and index; Opening perspectives; Identifying and establishing brand positioning and values; Planning and implementing brand marketing programs; Closing perspectives
ER  -