TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising promotion&marketing communications
SN  - 0130175781
AV  - HF 5415.123 C56I 2002
PY  - 2002///
CY  - Upper Saddle River, NJ.
PB  - Pearson
KW  - COMMUNICATION IN MARKETING
KW  - ADVERTISING
N1  - Includes index; Introduction and social issues; The integrated communications foundation; Advertising
ER  -