TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell,O.C.
TI  - Foundations of marketing
SN  - 9780618973378 (pbk.)
AV  - HF 5415 P65F 2009
PY  - 2009///
CY  - Boston
PB  - Houghton Mifflin
KW  - MARKETING
KW  - STRATEGIC PLANNING
N1  - Includes bibliographical references (p. 513-542) and indexes
ER  -