TY  - BOOK
AU  - Kinnear,Thomas C.
AU  - Bernhardt,Kenneth L.
TI  - Principles of marketing
SN  - 0673182134
AV  - HF 5415 .K56P 1986
PY  - 1986///
CY  - Glenview, Ill.
PB  - Scott, Foresman
KW  - MARKETING
N1  - Includes bibliographies and indexes
ER  -