TY  - BOOK
AU  - Miller, Robert B. (Robert Bruce),
AU  - Williams,Gary A.
TI  - The 5 paths to persuasion : the art of selling your message
SN  - 0446532398
AV  - HD 30.3 M54F 2007
PY  - 2004///
CY  - New York
PB  - Warner Business Books
KW  - COMMUNICATION IN MANAGEMENT
KW  - PERSUASION (PSYCHOLOGY)
KW  - INFLUENCE (PSYCHOLOGY)
N1  - Includes index; A New framework for understanding persuasion; The five styles of decision making-and how to influence each; The pragmatics of persuasion
ER  -