TY - BOOK AU - McKenzie,Richard B. AU - Lee,Dwight R. TI - Microeconomics for MBAs: the economic way of thinking for managers SN - 0521859816 (hbk.) AV - HB 172 M34M 2006 PY - 2006/// CY - Cambridge, UK PB - Cambridge University Press KW - MICROECONOMICS KW - MANAGERIAL ECONOMICS N1 - A selection of Kings papers published during the past 30 years, with commentaries by current marketing practitioners; Includes bibliographical references (p. 651-667) and index; Microeconomics : a way of thinking about business; Principles of rational behavior in society and business; The logic of group behavior in business and elswhere UR - http://www.loc.gov/catdir/enhancements/fy0733/2006296041-b.html UR - http://www.loc.gov/catdir/enhancements/fy0642/2006296041-d.html UR - http://www.loc.gov/catdir/enhancements/fy0642/2006296041-t.html ER -