TY  - BOOK
AU  - Czerniawski,Richard D.
AU  - Maloney,Michael W.
TI  - Creating brand loyalty: the management of power positioning and really great advertising 
SN  - 0814405010
AV  - HF 6161.B4 C93C 1999
PY  - 1999///
CY  - New York
PB  - AMACOM
KW  - ADVERTISING
KW  - BRAND NAME PRODUCTS
KW  - BRAND LOYALTY
N1  - Includes index
ER  -