TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Introduction to advertising and promotion management
AV  - HF 5823 B44I 1990
PY  - 1990///
CY  - Homewood, IL
PB  - Irwin
KW  - ADVERTISING
KW  - SALES PROMOTION
KW  - COMMUNICATION IN MARKETING
N1  - Includes bibliographical references and index
ER  -