TY  - BOOK
AU  - Anholt, Simon
TI  - Handbook on tourism destination branding
SN  - 9789284413119
AV  - G 155.A1 A53H 2009
PY  - 2009///
CY  - Madrid
PB  - World Tourism Organization
KW  - COUNTRIES
KW  - PLACE MARKETING
KW  - GEOGRAPHICAL PERCEPTION
KW  - ADVERTISING
KW  - TOURISM
KW  - PERCEPTION
KW  - TOURISTS
KW  - MARKETING
KW  - TRAVEL
N1  - Acknowledgements; Introductory essay Why national image matters; by Simon Anholt; Executive summary; Introduction; Branding explained; Practical guide to branding strategy
ER  -