TY  - BOOK
AU  - Ferrell,O.C.
TI  - Marketing strategy
SN  - 9780324544268
AV  - HF 5415.13 F47M 2008
PY  - 2008///
CY  - Mason
PB  - Thomson/South-Western
KW  - MARKETING
KW  - MANAGEMENT
N1  - Marketing in today's economy; Strategic marketing planning; Marketing ethics and social responsibility in strategic planning
ER  -