TY  - BOOK
AU  - Martin,Roger
TI  - The design of business: why design thinking is the next competitive advantage 
SN  - 9781422177808 (hbk. : alk. paper)
AV  - HD 53 M37D 2009
PY  - 2009///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - CREATIVE ABILITY IN BUSINESS
KW  - LATERAL THINKING
KW  - CREATIVE THINKING
KW  - KNOWLEDGE MANAGEMENT
KW  - MANGEMENT
N1  - Includes bibliographical references and index; The Knowledge Funnel; The Reliability Bias; Design Thinking; Transforming the Corporation; The Balancing Act; World-Class Explorers; Getting Personal
ER  -