TY  - BOOK
AU  - Ferrell, O. C.
AU  - Hartline,Michael D.
TI  - Marketing management strategies
SN  - 9780538467445
AV  - HF 5415.13 F47M 2011
PY  - 2011///
CY  - Australia
PB  - South-Western, Cengage Learning
KW  - MARKETING
KW  - MANAGEMENT
N1  - Marketing in today's economy; Strategic marketing planning; Marketing ethics and social responsibility in strategic planning
ER  -