TY - BOOK AU - Shaw, Stephen, 1950- TI - Airline Marketing and Management SN - 9780754648208 AV - HE 9781 S52A 2007 PY - 2007/// CY - Burlington PB - Ashgate KW - AERONAUTICS, COMMERCIAL KW - MARKETING KW - AIRLINES N1 - 1 The fundamentals; 2 The market for Air transport services; 3 The marketing environment ER -