TY  - BOOK
AU  - Marieke K de Mooij
TI  - Consumer behavior and culture: consequences for global marketing and advertising 
SN  - 0761926690
AV  - HF 5415.32 M66C 2010
PY  - 2010///
CY  - Los Angeies
PB  - Sage
KW  - CONSUMER BEHAVIOR
KW  - CROSS CULTURAL STUDIES
KW  - CONSUMERS
KW  - PSYCHOLOGY
KW  - MARKETING
N1  - Includes appendix and index; Consumer behavior across cultures; Values and culture; Convergence and divergence in consumer behavior
ER  -