TY  - BOOK
AU  - Walker, Orville C.
AU  - Mullins,John W.
TI  - Marketing Strategy: a decision-focused approach 
SN  - 9780071263917
AV  - HF 5415.13 W34M 2008
PY  - 2008///
CY  - Boston
PB  - Mc Graw Hill
KW  - MARKETING
KW  - MANAGEMENT
ER  -