TY  - BOOK
AU  - Kumar,V.
AU  - Day,George S.
AU  - Leone,Robert P.
AU  - Aaker,David A.
TI  - Marketing research
SN  - 9780470524619
AV  - HF 5415.2 M37 2011
PY  - 2011///
CY  - Hoboken, NJ
PB  - Wiley
KW  - MARKETING
KW  - MARKETING RESEARCH
ER  -