TY  - BOOK
AU  - Kerpen, Dave
TI  - Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)
SN  - 9780071762342
AV  - HF 5415.1265 K47L 2011
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - INTERNET MARKETING
KW  - ONLINE SOCIAL NETWORKS
KW  - SOCIAL MEDIA
KW  - ECONOMIC ASPECTS
KW  - CUSTOMER RELATIONS
KW  - BRANDING (MARKETING)
N1  - Includes bibliographical references and index; Listen first, and never stop listening; Way beyond "women 25 to 54" : define your target audience better than ever; Think and act like your consumer
ER  -