TY  - BOOK
AU  - Evans, Dave,
AU  - McKee,Jake
TI  - Social media marketing : The next generation of business engagement
SN  - 9780470634035
AV  - HF 5415.1265 E92S 2010
PY  - 2010///
CY  - Indianapolis, Indiana
PB  - Wiley
KW  - INTERNET MARKETING
KW  - SOCIAL MEDIA
KW  - MARKETING
KW  - SOCIAL MARKETING
KW  - CUSTOMER RELATIONS
N1  - Includes appendix
ER  -