TY  - BOOK
AU  - Oldroyd, Michael
TI  - Marketing environment, 2006-2007
SN  - 9780750680066
AV  - HF 5415 O42M 2006
PY  - 2006///
CY  - Amsterdam ; Boston
PB  - Elsevier
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index; 1.The nature of the organization and the impact of its environment; 2.The micro-environment; 3.Analysis of the competitive environment
ER  -