TY  - BOOK
AU  - Palmatier,Robert W.
AU  - Ansary,Adel I
AU  - Coughlan,Anne T
TI  - Marketing channels strategy
SN  - 9781292060460
AV  - HF 5415.129 P34M 2015
PY  - 2015///
CY  - Boston
PB  - Pearson
KW  - MARKETING CHANNELS
KW  - MARKETING
KW  - MANAGEMENT
N1  - Part l Introduction; Part ll Designing channel strategies; Part lll Channel structures and strategies
ER  -