TY  - BOOK
AU  - Wharton, Chris
TI  - Advertising: Critical Approaches
SN  - 9780415535236
AV  - HF 5823 W42A 2015
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - ADVERTISING
N1  - Includes bibliographical references and index; The nature of advertising history page 11-24; Historical outline page 25-46; Market society and its critics page 47-64; Political economy approaches to advertising page 65-84; Cultural and critical approaches page 85-100; Advertising framework and encoding page 101-111; Texts page 112-129; Reception page 130-142; Advertising in the home page 143-159; Outdoor advertising page 160-173; Sound and vision page 174-179; Consumer culture page 180-193
ER  -