TY  - BOOK
AU  - Kim, Carolyn Mae
TI  - Social media campaigns: Strategies for public relations and marketing
SN  - 9781138948600
AV  - HD 59 K55S 2016
PY  - 2016///
CY  - New York
PB  - Routledge
KW  - INTERNET IN PUBLIC RELATION
KW  - INTERNET MARKETING
KW  - SOCIAL MEDIA
KW  - Public relation
N1  - Includes bibliographical references and index; Social organizational culture page 1-4 - - The social principle page 5-7 - - Developing and defining online communities page 8-12 - - Developing engagement with social media communities page 13-14 - - The need for more than just tactics page 15 - - Developing a social media process page 16-22 - - Foundational background page 23-31 - - Social landscape page 32-47 - - Sense making page 48-52 - - Social media strategic plan page 53-71 - - Social media campaign design page 72-78 - - Social media ethics page 79-87 - - Leaders in creative social media page 88-90 - - Elements of meaningful communication page 91-115 - - Identifying appropriate strategies and tactics page 116 - - Social media golden rules page 116-121 - - Content calendars page 122-127 - - Engaging during a campaign page 128-134 - -Social media and crises page 135-140 - - Social fatigue page 141-145 - - Data use throughout a social media campaign page 146-148 - - Components to evaluation page 149-173 - - The future of social media campaign 174-177
ER  -