TY  - BOOK
TI  - Design thingking: new product development essentials from the PDMA 
SN  - 9781118971802
AV  - TS 171 D47 2016
PY  - 2016///
CY  - Hoboken, NJ
PB  - John Wiley & sons
KW  - PRODUCT DESIGN
KW  - CRITICAL THINKING
KW  - CREATIVE ABILITY IN BUSINESS
N1  - Design thinking tools; Design thinking within the firm; Design thinking for specific contexts
ER  -