TY  - BOOK
AU  - Hooley, Graham
AU  - Piercy, Nigel F.
AU  - Nicoulaud, Brigitte
AU  - Rudd, John M.
TI  - Marketing Strategy & Competitive Positioning
SN  - 9781292017310
AV  - HF 5415.127 H66M 2017
PY  - 2017///
CY  - Harlow
PB  - Pearson Education
KW  - MARKETING
KW  - MANAGEMENT
KW  - TARGET MARKETING
KW  - POSITIONING (MARKETING)
KW  - MARKETING STRATEGY
N1  - Marketing Strategy; Competitive Market Analysis; Identifying Current and Future Competitive Positions; Competitive Positioning Strategies; Implementing the Strategy
ER  -