TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of Marketing
SN  - 9781292092485
AV  - HF 5415 K67P 2016
PY  - 2016///
CY  - London
PB  - Pearson Education
KW  - MARKETING
KW  - MANAGEMENT
KW  - PLANNING
N1  - Defining Marketing and the Marketing Process; Understanding the Marketplace and Customer Value; Designing a Customer Value-Driven Strategy and Mix; Extending Marketing
ER  -