TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9781292220178
AV  - HF 5415 K67P 2018
PY  - 2018///
CY  - Boston
PB  - Pearson
KW  - MARKETING
KW  - MANAGEMENT
KW  - PLANNING
N1  - Defining marketing and the marketing process; Understanding the marketplace and consumer value; Designing a customer value-driven strategy and mix; Extending marketing
ER  -