TY  - BOOK
AU  - Bartnick, Matthew
TI  - The 8 pillars of social media marketing in 2018
SN  - 9781718904934
AV  - HF 5415.1265 B37T 2018
PY  - 2018///
CY  - [s.l.]
PB  - [s.n.]
KW  - SOCIAL MEDIA
KW  - MARKETING
KW  - INTERNET MARKETING
KW  - CUSTOMER RELATIONS
N1  - 1. Introduction page 6-8 -- 2. Common features of social media page 9 -- 3. Who uses social media? page 10-15 -- 4. Why social media marketing is important page 16-17 -- 5. Easy to reach page 18 -- 6. A diverse layout page 19 -- 7. A preferred way to search page 20 -- 8. Interactivity is key page 21-22 -- 9. Always evolving page 23 -- 10. First pillar: Creating your goals page 24 -- 11. Connecting personally with your audience: Showing your human side page 25 -- 12. Improved brand recognition page 26-27 -- 13. Boost your brand loyalty page 28 -- 14. Convert more people page 29 -- 15. Generate more traffic page 30-31 -- 16. Keep your marketing costs down page 32 -- 17. Get on a search engine page 33-35 -- 18. Second pillar: Finding your target market page 36 -- 19. Marketing copy and pitches page 37-38 -- 20. Third pillar: Optimizing your website page 39 -- 21. Identify and create the keyword strategy page 39-42 -- 22.LSI- Latent semantic indexing page 43-44 -- 23. Optimize your website page 45-55 -- 24. Content marketing page 56-64 -- 25. Step 4: Finding the right platforms for you page 65 -- 26. Consider the target audience page 66-67; 27. How often do people use social media page 68 -- 28. Review what your competitions are doing page 68 -- 29. Think about the content you want to create page 69 -- 30. Look at the format of your content page 70 -- 31. Be careful when launching your campaigns page 71-72 -- 32. Facebook marketing page 73 -- 33. Why it makes sense page 74-76 -- 34. Marketing on Facebook page 77-81 -- 35. Linkedin marketing page 82 -- 36. Social media marketing, linkedin style page 83-86 -- 37. Google+ marketing page 87-89 -- 38. Marketing on Instagram page 90-91 -- 39. Best practices page 92-93 -- 40. Youtube marketing page 94-95 -- 41. Video visibility page 96-97 -- 42. Twitter marketing page 98 -- 43. Marketing on Twitter page 99-104 -- 44. Public relations error! bookmark not defined. pinterest marketing page 105-107 -- 45. Tumblr marketing page 108-109 -- 46. Fourth pillar: Keeping your image consistent page 110-112 -- 47. Fifth pillar: Tracking your competition page 113-116 --48. Step 6: Outsourcing and time management page 117-119 -- 49. Why you can't get anything done page 120-125 -- 50. Outsource outsource outsource page 126-128 -- 51. Seventh pillar: Value first, money later page 129-130 -- 52. Content is king page 131-134 -- 53. Step 8: Constantly change page 135-137 -- 54. Bonus (Crowdfunding) page 138-142 -- 55. Conclusion page 143-144
ER  -