TY - BOOK AU - Brennan,Ross AU - Canning,Louise AU - McDowell,Raymond TI - Business-to-business marketing SN - 9781473973442 AV - HF 5415.1263 B73B 2017 PY - 2017/// CY - Los Angeles PB - Sage KW - INDUSTRIAL MARKETING N1 - Includes bibliographical references and index; Fundamentals of Business-to-Business Marketing; Business-to-Business Marketing Analysis and Strategy; Communicating and Interacting with Customers; Managing Marketing Processes ER -