TY  - BOOK
AU  - Keller, Kevin Lane,
AU  - Vanitha Swaminathan
TI  - Strategic brand management: Building, measuring, and managing brand equity
SN  - 9781292314969
AV  - HD 69.B7 K48S 2020
PY  - 2020///
CY  - Harlow
PB  - Pearson Education Limited
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
KW  - PRODUCT MANAGEMENT
KW  - BRAND MANAGEMENT
KW  - MARKETING
KW  - BRANDING (MARKETING)
N1  - PART I : Opening Perspectives p.31-66; PART II : Developing a Brand Strategy p.67-140; PART III : Designing and lmplementing Brand Marketing Programs p.141-326; PART IV : Measuaring and Interpreting Brand Performance p.327-424; PART V : Growing and Sustaining Brand Equity p.425-578; PART VI : Closing Perspectives p.579
ER  -