TY  - DATA
AU  - Camilleri,Mark Anthony
TI  - Travel marketing, tourism economics and the airline product: an introduction to theory and practice 
SN  - 9783319498492 (E-book)
AV  - G155.A1 C35T 2018
PY  - 2018///
CY  - Cham, Switzerland
PB  - Springer
KW  - TOURISM
KW  - MARKETING
KW  - AIRLINES
KW  - MANAGEMENT
N1  - An Introduction to Travel Marketing -- The Tourism Industry: An Overview -- The Marketing Environment -- 
 -- Integrated Marketing Communications -- Strategic Planning and the Marketing Effectiveness Audit -- Tourism Economics -- The Airline Product -- Tourism Supply and Demand -- The Airline Product -- Airline Schedules Planning and Route Development -- Aircraft Operating Costs and Profitability; Available to OhioLINK libraries
UR  - https://drive.google.com/file/d/1EkUbVjd5873c8JdQ4N3Hqos_6LcGcNUy/view?usp=sharing
ER  -