TY  - DATA
AU  - Looy, Amy van
TI  - Social media management: technologies and strategies for creating business value 
T2  - Springer texts in business and economics,
SN  - 9783319219905 (E-book)
AV  - HF5 415.1265 L66S 2016
PY  - 2016///
CY  - Cham, Switzerland
PB  - Springer
KW  - SOCIAL MEDIA
KW  - INTERNET MARKETING
KW  - BUSINESS
KW  - COMPUTER NETWORK RESOURCES
KW  - IT IN BUSINESS
KW  - E-BUSINESS/E-COMMERCE
KW  - HUMAN RESOURCE MANAGEMENT
N1  - Includes bibliographical references and index; Introduction -- Definitions, Social Media Types, and Tools -- Social Media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence 1) -- Social Network Data and Predictive Mining (Business Intelligence 2) -- e-Recruitment -- Crowdfunding

UR  - https://drive.google.com/file/d/1fSkwW86y2jMIghLG0onenznXFqKP4ygi/view?usp=sharing
ER  -