TY  - BOOK
AU  - Hooley, Graham
AU  - Piercy, Nigel F.
AU  - Nicoulaud, Brigitte
TI  - Marketing Strategy & Competitive Positioning
SN  - 9780273740933
AV  - HF 5415.127 H66M 2012
PY  - 2012///
CY  - Harlow, England
PB  - Pearson Education
KW  - MARKETING
KW  - MANAGEMENT
KW  - TARGET MARKETING
KW  - POSITIONING (MARKETING)
KW  - MARKETING STRATEGY
N1  - Includes index; Marketing Strategy -- Competitive Market Analysis -- Identifying Current and Future Competitive Positions -- Competitive Positioning Strategies -- Implementing the Strategy -- Conclusions
ER  -