TY  - DATA
AU  - Biagioli, Mario,
AU  - Sunder, Madhavi
TI  - Academic brands: distinction in global higher education 
SN  - 9781108881920
AV  - LB 2342.82 A22 2022
PY  - 2022///
CY  - Cambridge, United Kingdom, New York, NY, USA
PB  - Cambridge University Press
KW  - UNIVERSITIES AND COLLEGES
KW  - MARKETING
KW  - EDUCATION, HIGHER
KW  - TRADEMARKS
KW  - BRANDING (MARKETING)
KW  - Electronic books
N1  - Part IAre Academic Brands Distinctive? -- Part IILocal and Global Dimensions -- Part IIIConflicted Interests, Haunting Associations --
UR  - https://doi.org/10.1017/9781108881920

ER  -