TY  - BOOK
AU  - David L.Loudon
AU  - Albert J.Della Bitta
TI  - Consumer behavior : concepts and applications
SN  - 0070387672
AV  - HF 5415.32 L68C 1993
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - CONSUMER BEHAVIOR
KW  - UNITED STATES
KW  - CASE STUDIES
N1  - Includes notes and index
ER  -