TY  - BOOK
AU  - Bowersox,Donald J
AU  - Cooper,M.Bixby
TI  - Strategic marketing channel management
SN  - 0070067570
AV  - HF 5415.13 B68S 1992
PY  - 1992///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes index
ER  -