TY  - BOOK
AU  - Timothy A.Borchers
TI  - Persuasion in the media age
SN  - 0071131620
AV  - P 301 B67P 2002
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - PERSUASION (RHETORIC)
KW  - MASS MEDIA
N1  - Includes glossary and index
ER  -