TY  - BOOK
AU  - Rossiter,John R
AU  - Percy,Larry
TI  - Advertising communications and promotion managemen
SN  - 0071155147
AV  - HF 5821 R67A 1998
PY  - 1998///
CY  - Singapore
PB  - Irwin / McGraw-Hill
KW  - ADVERTISING
KW  - COMMUNICATION IN MAKETING
N1  - Includes bibliographical references and index
ER  -