TY  - BOOK
AU  - Rossiter,John R
TI  - Advertising communications & promotion management
SN  - 0071155147
AV  - HF 5821 R67A 1997
PY  - 1997///
CY  - Singapore
PB  - Mc Graw - Hill
KW  - ADVERTISING
KW  - COMMUNICATION IN MARKETING
KW  - SALES PROMOTION
N1  - Includes bibliographical references and index
ER  -