TY  - BOOK
AU  - Lamb,Charles W
AU  - Hair,Joseph F
AU  - McDaniel,Carl
TI  - Marketing
SN  - 0324006381
AV  - HF 5415 L35M 2000
PY  - 2000///
CY  - Ohio
PB  - South-Western. College Publishing
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and indexs
ER  -