TY - BOOK AU - Anderson,James C AU - Narus,James A TI - Business market management : uderstanding, creatin SN - 0135226570 AV - HF 5415.1263 A52B 1999 PY - 1999/// CY - Upper Saddle River, N.J. PB - Prentice - Hall KW - INDUSTRIAL MARKETING N1 - Inculdes bibliographhical references and index ER -