TY - BOOK AU - Stern,Louis W AU - Ansary,Adel I AU - Coughlan,Anne T TI - Marketing channels SN - 0132058650 AV - HF 5415.129 S73M 1996 PY - 1996/// CY - Upper Saddle River, N.J PB - Prentice - Hall KW - MARKETING CHANNELS N1 - Includes bibliographical references and index ER -