TY  - BOOK
AU  - Lamb,Charles W
AU  - Hair,Joseph F
AU  - McDaniel,Carl D
TI  - Marketing
SN  - 0538870117
AV  - HF 5415 L35M 1998
PY  - 1998///
CY  - Cincinnati, Ohio
PB  - South - Western Publishing Co.
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -