TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F
TI  - Business marketing : connecting strategy, relation
SN  - 0256221332
AV  - HF 5415 D89B 1999
PY  - 1999///
CY  - Singapore
PB  - Irwin / McGraw-Hill
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -