TY  - BOOK
AU  - Malhotra,Naresh K
TI  - Basic marketing research : applications to contemp
SN  - 0130090484
AV  - HF 5415.2 M34B 2002
PY  - 2002///
CY  - Upper Saddle River, NJ
PB  - Prentice - Hall
KW  - MARKETING RESEARCH
N1  - Includes index
ER  -