TY  - BOOK
AU  - Bovee,Courtland L
AU  - Thill,John V
AU  - Houston,Michael J
TI  - Marketing
SN  - 0071138501
AV  - HF 5415 B68M 1995
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING
N1  - Includes bibliographical references and index; Understanding Marketing Today--Market Analysis and Target Marketing--Product Strategy--Pricing Strategy and Management--Distribution Strategies--Promotions Strategies--Promotion Strategy--Marketing in Today's Global Economy
ER  -